Celebrating their 10th anniversary, the oldest transgender youth group in Europe launches public awareness campaign
Entitled ‘TransVisibility; the campaign is being launched at a celebration of the 10-year anniversary of IndividualiTy, the first transgender youth group in Ireland and Europe founded by BeLonG To, the national organisation for lesbian, gay, bisexual and transgender (LGBT+) young people.
The campaign engaged transgender and non-binary young people throughout the entire process of development and production of five videos that tell the stories of ordinary transgender and non-binary young people to the rest of Ireland. It is hoped the campaign will increase the public’s understanding of what it means to be transgender and the barriers faced by young transgender people.
“The launch of IndividualiTy’s TransVisibility campaign is significant, as young transgender people themselves lead the entire process from development,” says Moninne Griffith, Executive Director of BeLonG To (pictured above, right). “These young people are agents for positive change in Irish society and the wider world.”
Recent Irish polling shows that although attitudes are changing and public support for transgender people is increasing, there is still much work to be done to eliminate stigma, myths and misconceptions. IndividualiTy and BeLonG To hope that this campaign will address many of these.
“By sharing the lived experiences of real people, these short films can improve public awareness, increase visibility of transgender and non-binary young people, and help to reduce transphobia in our schools, communities and homes,” said Griffith.
Watch the videos below: