In a brand new video, Ireland’s national treasure, Panti Bliss talks about the first time she went to a gay bar, and gives some straight-up advice to young Irish people.
It’s the latest in a series of chapters in the in Smirnoff vodka ‘We’re Open’ campaign, which have included Pride, bringing Voguing to Ireland, collaborating with Deaf Dance Teacher Chris Fonseca, and the recent launch featuring Swedish-Iranian hip-hop artist Nadia Tehran.
“This is a really exciting time in Ireland and I’m proud to share my story and experiences as part of Smirnoff’s We’re Open campaign,” says Panti. “This current generation in Ireland is incredibly inclusive and welcoming. It’s important to celebrate and champion such inclusivity.”
According to Karen O’Shea, Marketing Manager Smirnoff. “Inclusivity is such an important topic today and Smirnoff believes in the power of popular culture to bring people together.
“It’s a real privilege to work with Panti Bliss on this campaign as she communicates the challenges and joys of living in Ireland at a time when inclusivity is part of our everyday agenda.”
Watch Panti’s video here.